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Supplement Marketing vs Science

Tune in as we discuss Supplement Marketing vs Science with Jackson Peos. Jackson is currently completing his PhD in Nutrition Sciences at the University of Western Australia. He has a double major Bachelor of Science in Sports Science and Exercise and Health. Jackson has also completed an honours degree in Exercise Physiology.

In this episode, we talk about the supplement industry and how you can navigate beyond claims and marketing to cut through the hype made by supplement companies.

Supplement Marketing vs Science…

Listen to the audio and video at:

iTuneshttps://apple.co/2XbYhu9
Stitcherhttps://bit.ly/2BHJq1A
SoundCloudhttps://bit.ly/2GS10mL


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Show Notes and Resources

In the podcast we discuss many things including, Jackson’s article referencing ATP Science products and claims, the AIS Supplement Guidelines, Jackson’s best contact details. Here are some of the links dicussed:

JACKSON’S INSTAGRAMhttps://www.instagram.com/jacksonpeos/
ATP SCIENCE ARTICLEhttps://www.jpshealthandfitness.com.au/critical-review-of-australias-best-supplement-company
AIS SUPPLEMENT GUIDEhttps://www.sportaus.gov.au/ais/nutrition/supplements

The Perth Fitfam Podcast is brought to you by:

https://fitcollege.edu.au/perthfitfam
https://healthypowermeals.com.au (CODE: PERTHFITFAM10)
https://trueprotein.com.au (CODE: PERTHFITFAM10)


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Comments (2)
  1. A good and necessary diplomatic approach Jackson. I learned from owning twelve gyms in Perth, starting in 1978, and selling in 1996. I was very unpopular with the supplement industry back then, because I refused to sell any whatsoever.
    I was holistic, befor the lable became popular, and even got into deep water with the medical profession, by claiming ( since then well validated) how correct progressive exercise (aka bodybuilding) could reverse diabetes 2, and arteriosclerosis. There is no coincidence when you look at the vested intrest of big pharma with their ” supplement” philosophy !!! (Anyone for a chocolate flavoured statin smoothie? lol).
    I was fortunate that I didnt have to comply with established ” hyjacked” science, so I was unpopular with everyone except the members who are still benefitting from the holistic approach. On body building, look at Bill Pearl and Jim Morris today, both vegetarians, and both world class in their day.
    I still train as hard as ever, and still see about 95% of participents not knowing how to train correctly, (so feel the need for supplementation) but true wisdon always trickles down (on any subject) and it was great to see how two of the gretest ever, being Lee Haney, and Dorian Yates at least getting their training act together, although with Dorian, much harm had already been done, where as Lee and Jim Morris arevstill in great shape.
    A picture paints, in this case 100 000 words. Look up Jim Morris, and compare with Arnold ..recent photos.

    Keep up the good work Jackson…you are confirming much of the old wisdom, but also keep your head down, if you know what I mean (and you obviously do)

    Ive decided to get back in the industry again under a similar old lable, being B.C, but this time referring to Business Class (full service gyms)

    Should have four fully operational in the next few months, the first being the most exciting, being alongside the Scarborough Swimming Pool.
    These gyms are designed for quality personal training, without the need for p.t.s to try to do their job when members ” hog” the machines.

  2. A good and necessary diplomatic approach Jackson. I learned from owning twelve gyms in Perth, starting in 1978, and selling in 1996. I was very unpopular with the supplement industry back then, because I refused to sell any whatsoever.
    I was holistic, befor the lable became popular, and even got into deep water with the medical profession, by claiming ( since then well validated) how correct progressive exercise (aka bodybuilding) could reverse diabetes 2, and arteriosclerosis. There is no coincidence when you look at the vested intrest of big pharma with their ” supplement” philosophy !!! (Anyone for a chocolate flavoured statin smoothie? lol).
    I was fortunate that I didnt have to comply with established ” hyjacked” science, so I was unpopular with everyone except the members who are still benefitting from the holistic approach. On body building, look at Bill Pearl and Jim Morris today, both vegetarians, and both world class in their day.
    I still train as hard as ever, and still see about 95% of participents not knowing how to train correctly, (so feel the need for supplementation) but true wisdon always trickles down (on any subject) and it was great to see how two of the gretest ever, being Lee Haney, and Dorian Yates at least getting their training act together, although with Dorian, much harm had already been done, where as Lee and Jim Morris arevstill in great shape.
    A picture paints, in this case 100 000 words. Look up Jim Morris, and compare with Arnold ..recent photos.

    Keep up the good work Jackson…you are confirming much of the old wisdom, but also keep your head down, if you know what I mean (and you obviously do)

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